Never Pay for Coaching Again

Never Pay for Coaching Again.

Three highly personalized AI coaches.
One payment of $97.

On-demand coaching, 24/7. No subscription.

Introductory price. Price goes up November 1.

What in the world have you done? You are a brilliant genius. I've already used Build My Coach and it helped me have a much more successful day today.

I spent probably close to an hour last night feeding it information and answering questions and oh my gosh it is astounding to me. I also stayed in conversation a few times during the day when issues popped up.

You way undercharged for this tool. I would've paid many times over for this kind of result.

Eileen M.

The moments you need a coach rarely line up with the moments you have access to one.Until now.

You don't usually need coaching three days later on a scheduled call.

You need it when you're talking yourself out of the thing you said you wanted. When you're stuck. When you're about to make the same choice you always make.

Now your coach is there for that moment.

You shouldn't need a bigger coaching budget to get more personalized coaching.

For $97, I'm giving you access to three different AI coaching experiences, each built to deliver a level of specificity and personalization that generic AI can't touch.

One

Defense Lab

You know what you want to do. Then the moment comes when doing something else feels easier, deserved or justified. This one finds where your follow-through keeps breaking and helps you build something specific for those moments.

Two

Your Personal Coach

A coach that learns your patterns, your excuses, what works for you and what never has. It should know you better three months from now than the day you build it.

Three

EBGPT

Bring me the problem directly. Trained on 2,000+ podcast episodes, books, programs and frameworks to answer you the way I would.

Here's what you're getting:

01 / Defense Lab

Defense Lab

Stop losing to the same moments.

You know what you want to do.

You meant to follow through.

And then the moment comes when doing something else feels easier, better, deserved, harmless, necessary or justifiable.

Defense Lab is built specifically for those moments.

You'll start with a personal Defense assessment that interviews you about where you're struggling to follow through, what actually happens when you don't, and what may be driving the pattern even if you can't see it yourself.

Then you'll bring your specific struggle into Defense Lab, an AI coach extensively trained in DEFENSE, to help you understand what's happening and build something specific to test.

This isn't another plan for the days when everything goes right.

It's Defense for the moments that usually take you out.

02 / Your Personal Coach

Your Personal Coach

A coach built around you.

The more personalized coaching becomes, the more expensive it usually gets.

Not this time.

I'm going to show you exactly how to build a personal AI coach that learns you.

Your goals.

Your circumstances.

Your history.

Your patterns.

Your vulnerabilities.

Your excuses.

What motivates you.

What doesn't.

What you've tried before.

What works for you.

What repeatedly gets in your way.

Even how you respond best to being coached.

This isn't about opening ChatGPT, asking a question and getting a perfectly reasonable answer it could have given anyone.

You're going to deliberately teach your coach who you are.

And it doesn't just learn you once. The more it learns about you, the better it gets at coaching you.

Keep using it. Keep giving it context. Keep letting it see what happens when things work, when they don't, when your circumstances change and when you discover something new about yourself.

Your coach should know you better three months from now than it does the day you build it.

And whenever you need it? It's right there.

03 / EBGPT

EBGPT

13+ years of my coaching. At your fingertips 24/7.

I've spent more than 13 years coaching people through change.

I've recorded more than 2,000 podcast episodes. Written books. Built programs. Taught workshops. Developed frameworks. And coached thousands of people through the messy reality of knowing what they want and struggling to consistently do what it takes to get there.

I've taken that entire body of work and used it to build EBGPT, a custom AI coach trained on how I think, teach and coach, designed to respond to your questions and struggles the way I would.

Bring it the problem you're struggling to solve.

The decision you can't seem to make.

The excuse you keep believing.

The pattern you can't figure out.

The thing you're doing even though you know better.

The place where you need someone to challenge your perspective instead of simply agreeing with you.

It's designed to coach you the way I would if you brought the problem directly to me.

And it's available whenever you need it.

Launch Bonus

Build Your Personal Insight Library

I just finished a marriage book filled with ideas I wanted to remember.

Ask me today what the best ones were.

I can't remember a single one.

That's the problem.

We read the books. Listen to the podcasts. Take the courses. Hear the sermons. Have the breakthroughs.

The insight existed. Access to the insight didn't.

So I built a system that changes that.

Imagine having the best things you've ever learned available when you actually need them.

The marriage insight during the argument.

The business lesson when you're making the decision.

The thing you underlined six months ago when it suddenly matters today.

I'm going to show you step-by-step how to build your own AI-powered Personal Insight Library, so the things that change how you think don't disappear into books, notes, screenshots and memories.

Don't just save what you learn. Make it accessible on demand.

Free with Build My Coach through October 12

Get immediate access to all three Build My Coach coaches for $97 today. Your Personal Insight Library bonus training will be delivered October 12 to everyone who purchases by October 12.

Get Build My Coach + Free Bonus

Build My Coach access is immediate. The Personal Insight Library bonus is free only with purchases made by October 12 and will be delivered October 12.

This is what $97 gets you.

Defense Lab

A highly specialized AI coach trained in DEFENSE, plus a personalized assessment designed to identify your most immediate Defense opportunity and help you build Defense for the moments when your follow-through is most vulnerable.

Your Personal Coach

A process for building an AI coach around you, including your goals, circumstances, patterns, motivations, vulnerabilities, excuses and history, that continues getting better at coaching you as it learns more.

EBGPT

A custom AI coach built from 13+ years of my work, including more than 2,000 podcast episodes, books, programs, frameworks and thousands of coaching conversations.

Launch Bonus

Build Your Personal Insight Library

Step-by-step training on building your own AI-powered library of everything you've ever learned, so the best insights from your books, podcasts, courses and notes are available the moment you actually need them.

Free with purchases made by October 12

Three highly personalized AI coaches.
Available 24/7.
No subscription. $97. Once.

Introductory price. Price goes up November 1.

"You way undercharged for this tool. I would've paid many times over for this kind of result."

Eileen M.

Get All Three

Questions people are asking.

What if I barely use AI?

Perfectly fine.

You do not need to know how to write prompts, understand AI, or already be using ChatGPT for everything under the sun.

I'll give you exactly what you need and show you exactly what to do.

For your personal coach, you'll get the prompt I've built to guide the entire process. It will interview you one question at a time, learn how you operate, reflect back what it understands, let you correct it, and help you start using what it learned.

Defense Lab will guide you through its process too.

You don't need to be good at AI to get exceptional coaching from it.

What if I already use ChatGPT all the time?

Then you may be even more surprised by the difference.

This isn't about teaching you clever prompts or showing you features you already know exist.

It's about taking something incredibly powerful and making it deeply personal.

You're not paying $97 for access to AI. You're paying for everything I've built to turn it into three coaches designed to do far more than generic ChatGPT can do out of the box.

Not an AI that knows what you typed five seconds ago.

A coach that has context.

A coach that can recognize something you've done before.

A coach that knows the advice that sounds great but never works for you.

A coach that can challenge an excuse because you've already told it that excuse is one of your patterns.

A coach that can use what it learned six conversations ago to give you a better answer today.

We're not just going to ask AI better questions. We're going to make AI exceptionally good at coaching you.

Do I need a paid ChatGPT subscription?

No, but I'd recommend the lowest paid tier.

You can absolutely use all three coaches with a free ChatGPT account. The free account just limits how much you can use it.

For the best results, you'd want to be on the lowest ChatGPT subscription tier.

I already use EBGPT. Is this different?

If you love EBGPT, this is 10x that.

EBGPT is one of the three coaches. The other two are completely different.

One is built purely around the Defense framework, the Defense playbook and Defense coaching implementation.

The third is built purely around knowing you. It wants to know who it's coaching. Your patterns, your struggles and your setbacks.

Plus the Personal Insight Library, which is something else entirely. A custom tool for remembering and recalling all of your best insights.

How long does the subscription last?

It isn't a subscription.

You pay $97 one time and you're in with full access.

Take a peek inside.