You know what you want to do. Then the moment comes when doing something else feels easier, deserved or justified. This one finds where your follow-through keeps breaking and helps you build something specific for those moments.
Stop negotiating against the woman you want to be.
You've started over more times than you can count. I teach you how to keep going in the moment you'd normally talk yourself out of it.
Here's the thing about a podcast. I talk, you listen, and I almost never find out what happened when you tried it on a random Tuesday night.
Substack goes both ways. You read something, you tell me where you got stuck, and I write back. Me, not a team.
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Three personal coaches in your pocket, built by me and personalized to you, ready to coach you through the decisions that are actually shaping your life.
One payment of $97.
On-demand coaching, 24/7. No subscription.
The moments you need a coach rarely line up with the moments you have access to one.Until now.
You know what you want to do. Then the moment comes when doing something else feels easier, deserved or justified. This one finds where your follow-through keeps breaking and helps you build something specific for those moments.
A coach that learns your patterns, your excuses, what works for you and what never has. It should know you better three months from now than the day you build it.
Bring me the problem directly. Trained on 2,000 podcast episodes, books, programs and frameworks to answer you the way I would.
"You way undercharged for this tool. I would've paid many times over for this kind of result."
"I've been using Build My Coach for just a few hours and those few hours have been worth the cost already!!"
Introductory price. Price goes up November 1.
Get All ThreeSince 2014, one question: how do you actually become the healthiest, happiest version of yourself, without quacks and hacks?
New episodes every week, including short ones you can finish before you pull into the driveway.
Some people want the human touch. The Consistency Course is my ongoing coaching program, where I work with you directly alongside a community of people doing the same work.
Learn about the Consistency CourseBefore we go further
I've hosted Consistent by Primal Potential since 2014. I'm a working mom with three kids 5 and under, a wife, a coach, an author, and an over-eager homesteader with a ton to learn. That keeps me honest about what actually works when life is real and loud and tired.
My vibe? Rigorous compassion. I care about you too much to cosign your excuses.
You already know what to do. That's not the problem.
You don't need to be motivated.
Something is better than nothing. Every single time.
Feelings are real. They're not decision-making criteria.
"I don't know" is where you start, not where you stop.
Specificity is a superpower.
Learning won't change you. Practice will.
I hate hacks, quacks and marketing gimmicks.
Two for you, and one I wrote with my son.

The story of how I stopped chasing the next fresh start and changed my life.
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Practices for resilience and perspective when life is hard and you still want to show up.
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Written with my son Roman. One new fruit, every Tuesday, for ages 2 to 7. And we made songs to go with it.
Get the book Hear the songsMost sites ask for your email. I'm going to give you mine.
Tell me what you need. Be as specific as possible. I read every email, and your emails tell me what to cover on the podcast and what to build next.
Thanks for being here. Elizabeth
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