In plain English:
Stop negotiating against the woman you could be.
Coffee in hand? Good. Let me tell you what I mean.
There's a moment nobody practices — the seconds before a choice, when the negotiation starts and the standard begins to bend. Most women lose themselves there without ever seeing it. That's where I come in.
I spent years chasing everything but an effective solution — more information, more discipline, more guilting, more pledging. All offense, no defense. And it cost me my health, my confidence, my relationships, my peace of mind.
I teach women now what I wish someone had taught me then.
How to defend the woman you're becoming from the woman you used to be.
What I'm up to.
- Just closed the "Pay What You Can" offer for DEFENSE and WHOA were you guys pumped about it!
- Kicking off a new cohort with DEFENSE clients
- Registering our property as a farm! This is a dream in the making. Big meeting this week!
- Creating an Entrepeneurship lesson plan for homeschooling my 5 year old
- Watcing my new pollinator garden grow and bloom
Before we go further —
Hi. I'm Elizabeth.
I've hosted Consistent by Primal Potential since 2014. Nearly 2,000 episodes. One question: how do you actually become the healthiest, happiest version of yourself — without quacks and hacks?
I'm a working mom with three kids 5 and under. A wife. A coach. A two-time author. An over-eager homesteader with a ton to learn — which keeps me honest about what actually works. Not in theory. When life is real and loud and tired.
My vibe? Rigorous compassion. I care about you too much to cosign your excuses. You pay me to not let you lie to yourself.
Three things worth your time right now.
We're nearly 2,000 episodes into the podcast — and episode 1407 is easily one of my favorites in years. Eighteen minutes. Worth the listen.
For when you want to deep-dive into how you keep giving yourself a pass on the very thing you say you want. This is the work. Not theory. Not inspiration. Practice. Next session starts July 1st. Who is with me?
I like real science, not junk science, and I'm a sucker for something that works. If you're looking at red light for healing, energy, hormonal health and antiaging — this is my favorite. And it won't break the bank.
What I believe.
What I'm not.
Successful people ask for help.
Something is better than nothing. Every single time.
I hate hacks, quacks, and marketing gimmicks.
Most supplements are costly garbage.
Procrastination will bury you.
I'm not a full-of-shit wellness influencer.
I'm not selling you a 90-day transformation.
You already know what to do. That's not the problem.
You don't need to be motivated.
Consistency isn't a personality trait. It's a practice.
Feelings are real. They're not decision-making criteria.
"I don't know" is where you start. Not where you stop.
Specificity is a superpower.
Little hinges swing big doors.
You can't outsource your pushups.
Learning won't change you. Practice will.
"Wow. I'm going to listen to this a few more times before I respond because wow. This hit the nail on the head."
After 4 years of fertility treatments failing, I was pregnant and I truly believe my work within the Consistency Course is what led us to ultimate success. I got a new job for $20k more annually, while pregnant, because I chose to believe I deserved to work for a company that respects me.
"This is exactly what I needed. You really hit the mark with this video."
When I started working with Elizabeth, I weighed 255 lbs and was 48.9% body fat. Today my weight is in the 180s (which I haven't seen since 2007). All of that pales in comparison to the amazing changes I've made inside, with my outlook, hope, and belief. Elizabeth, you are changing lives. You've helped me transform mine.
As someone who listens to a million podcasts and falls into that group of procrastinators who just listen and take things in but don't really do much with the information — this feels different. I can feel the change happening already.
"Defense Foundations is a game changer. It makes me feel less alone."
For the first time since 2019, I am showing out of the pre-diabetic A1C range. I'm no longer pre-diabetic. My HDL has increased, my LDL has decreased, and my triglycerides are down.
I thought "what is one small step I could take so that I would write consistently and finish this book?" I thought "well, I could do one paragraph a day." Then I thought "what if I just have to do one sentence a day. I can do that." I feel like I've had an enormous breakthrough.
"Your insights are amazing and making me look at things differently has been incredibly helpful."
I've been going after answering five questions a day and it's amazing to see how intentional I am while still feeling great that I did the small thing. I'm starting to really appreciate not trying to be perfect.
It's like all the questions and videos are shining a spotlight on my sneaky but deadly unconscious thought processes. This week my 15 minutes of evening illustration work has turned into an hour. I have put in 3 hours and gotten a significant amount of work done. I just proved wrong everything I'd been telling myself for months.
"Thank you so much. You have changed my life. This has been a missing piece to all of what I do and what I want."
Because you should know who you're talking to. This is most of my crew.
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in your inbox.
Look — you get a thousand emails a week. Most of them want something from you. Buy this. Click this. Don't miss out.
Fuel isn't that.
It's one short email, every Sunday morning, with zero agenda. No pitch. No sell. No "before you go, here's my course."
Just me, pouring into you — so you head into whatever your week has in store feeling more supported, more encouraged, and with a little more fire in the tank.
That's it. That's the whole thing.
Unsubscribe anytime.Write to me.
We do things different around here. In every way.
Most sites ask for your email. I'm going to give you mine.
Write to me. Tell me what you need. What you wish we could solve together. Be as specific as possible — specificity is a superpower.
I read every email. I reply to as many as I can.
And here's the thing — even when I can't write back personally, your emails don't disappear. They tell me what to cover on the podcast. What to build into my programs. What topics deserve a whole conversation. So whether you hear back from me directly or hear your question answered in an episode next week, I promise you: your email is being heard.
Thanks for being here.
— Elizabeth